WHY YOU’LL LOVE – This jam is not overly spicy, so don't let the name scare you off. You will taste all of the other wonderful flavors before you even realize there is any heat. It's a nice warmth on the finish. SEVERAL TIPS – Try this fresh tasting tomato jam on a toasted English muffin with fried egg, spinach and cheese or on a cracker with cheese of your choice. Excellent alternative to ketchup with roasted potatoes or French fries.